Code of Advertising Practice

1. Truthfulness and Accuracy:
   • We are committed to ensuring that our advertisements are truthful, accurate, and not misleading.
   • We substantiate all claims made in our advertisements with adequate evidence.
2. Clarity and Transparency:
   • We strive to make our advertisements clear and easily understandable by our target audience.
   • We present disclosures, disclaimers, and material information in a clear and prominent manner.
3. Honesty and Fairness:
   • We conduct our advertising activities with honesty and fairness, avoiding exploitation of consumer credulity, lack of knowledge, or inexperience.
   • We refrain from denigrating or unfairly attacking our competitors in our advertisements.
4. Social Responsibility:
   • Our advertisements do not contain content that is offensive, indecent, or discriminatory.
   • We do not promote illegal activities or harmful products through our advertisements.
5. Privacy and Data Protection:
   • We respect the privacy of individuals and handle personal data collected through our advertisements in compliance with applicable data protection laws.
   • Personal data is securely handled and used only for the intended purposes.
6. Children and Vulnerable Audiences:
   • Our advertisements targeting children or vulnerable audiences are age-appropriate and considerate of their maturity and susceptibility.
   • We do not exploit the trust or lack of understanding of children or vulnerable individuals in our advertisements.
7. Endorsements and Testimonials:
   • Advertisements featuring endorsements or testimonials clearly disclose any material connections between us and the endorsers.
   • Testimonials in our advertisements reflect genuine opinions and experiences of the individuals involved.
8. Environmental Responsibility:
   • We do not make false or misleading claims about the environmental impact or sustainability of our products or services.
   • Our advertisements promote responsible consumption and environmentally friendly practices.
9. Complaints and Dispute Resolution:
   • We have a clear process for handling consumer complaints regarding our advertisements.
   • Disputes arising from our advertising practices are resolved in a fair and timely manner.
10. Compliance and Accountability:
    • We comply with all applicable laws, regulations, and industry standards in our advertising activities.
    • We take responsibility for our advertising practices and take prompt corrective action when necessary.

If you have any concerns or complaints regarding our advertising practices, please contact us at [sales@universalexchange.co.zw].